ARROUND – The World’s First Decentralized Advertising Solution in Augmented Reality

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INTRODUCTION
Since the emergence of blockchain technology in 2008 when Satoshi Nakamoto introduced bitcoin, there have been rigorous efforts to apply the blockchain to several aspects of the global business process, Blockchain technology has been described as having the potential to disrupt many industries with a low-cost transaction, immutability, and enhanced security. In the years that have followed, many other blockchain implementations have been developed with each one exhibiting unique features tailored to specific use-cases.
Blockchain has made it possible to issue just about any asset via a distributed ledger framework. With the aid of cryptocurrency tokens, these assets can be given economic value in order to initiate and validate several transactional processes. Several on-chain protocols have been developed by a number of startups and established companies alike in order to create blockchain-based solutions.
As more technological advancements are uncovered, ARROUND, a decentralized augmented reality (AR) platform that provides the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences came on board.
Augmented Reality (AR) is a new technology that involves the overlay of computer graphics on the real world.
Additionally, AR is within a more general context termed Mixed Reality (MR), which refers to a multi-axis spectrum of areas that cover Virtual Reality (VR), AR, telepresence, and other related technologies.
ABOUT ARROUND
ARROUND is a decentralized augmented reality (AR) platform that provides the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.
Furthermore, ordinary users will be able to interact with the elements of augmented reality (hereinafter AR) through the application for mobile devices. Besides users, ARROUND platform will be able to unite brands, advertisers, advertising agencies and developers of AR technologies within its ecosystem. The movement towards the development of VR and AR technologies today is one of the more promising, as evidenced by the huge number of companies that work in this industry. This is also indicated by the capitalization of these companies.
FIND BELOW A VIDEO PRESENTATION ABOUT ARROUND:

Augmented reality alters one’s ongoing perception of a real world environment, whereas virtual reality completely replaces the user’s real world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality. Unlike virtual reality, which requires you to inhabit an entirely virtual environment, augmented reality uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved natural world where virtual information is used as a tool to provide assistance in everyday activities.
The Problems
The public is hungry for AR content
The public expects and demands ever more engaging augmented reality content.
AR developers have little opportunity to reach the consumer market
Demand for mobile advertising is growing, but the public is tired of traditional approaches.
The mobile marketing channel is saturated
A growing army of AR developers need a marketplace for their products & services.
The Solution
ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses.
The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.
ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them.
About The ARROUND Platform
Each element of the ARROUND platform combines to form an ecosystem capable of supporting an advanced consumer and retail application.
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ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.
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Miners: Holders of ARROUND blockchain servers and servers for storing and processing visual content
Users: Users will be able to obtain information on promotional offers and where they are happening through ARROUND
Brands and Advertisers: Brands and advertisers will be able to use ARROUND as a platform, which in turn uses big data to lead them to the best audience within walking distance
Advertising Agencies: Advertising and creative agencies and freelancers will be able to offer brands content development using the tools of the platform, and the content platform will also provide tools for producers and organizers of live events and quests in augmented reality
AR Device Developers: Integrate devices with the platform and expand their user base
Application Developers: Provide software for implementation of AR content
How It Works?
Arround is a setup that will open a standard interactive and advertisement system that will pave way for experts in their various domain to display their potentials in many areas. The experts include users, app creators, advertisers, and, other agencies.
Every user will be given the access to have a personal account dashboard in order for them to display their products through the use of the augmented reality. This will definitely bring about multiple streams of sales from around the world.
The Advantages
This venture has several advantages that it can provide to its users. These advantages are available for different categories of users.
Users
The participants of this great venture can utilize this platform as a means by which they can communicate and interact among themselves in augmented reality. Furthermore, the addition of the blockchain operations on the venture is made in order to generated sales for services and advertising through a digitalized business model.
Advertisers
The advertisers will be given the opportunity to leverage on the amiable operations of the augmented reality in order to pass a solid Information of their products and services to the customers and thereby generating tangible sales for their various products. They will also be enabled to utilize the digitalized technology in the mobile advertising channel where they can advertise their products/services without any need of third parties.
Developers
The upcoming developers can benefit from this venture through the partnership they have built. This is because due to the growth of the augmented reality it will be a good collaboration to join efforts with other developers to build new advertising channels with unique features.
Bonuses and rewards will be given to the participants of this platform and there will also be a communicational system for users to search for friends on a territorial basis.
Why Use Blockchain?
Blockchain ties all elements of the project together. Advertising inventory and campaigns are registered in the blockchain and paid for by ARR. A bounty in ARR is paid to map builders and all transactions across the social network are conducted in the ARR token. In addition to revenue from advertising, we envision significant value in leasing the AR Map to 3rd party applications and connecting them to our advertising network. All intellectual property and privacy rights are guaranteed via smart contracts.
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Token Sale and ICO Details
The ARR Token, created on the Ethereum block, is the only internal payment currency. Users, depending on their role on this platform and functions, will pay for ARROUND services. First ARR can be purchased at all stages of the sale, and after that it will be available on stock exchanges. In the future, the team plans to move to its own block.
Token Details
Token: ARR (ERC20)
Total amount: 3,000,000,000 ARR
Pre-Sale: 02/27/2018 – 01/01/2018
Private Sale: 01/05/2018 – 15/09/2018
Main Sale: 15/09/2018 – 11/15/2018
Price: 1 ARR = $ 0.035
SoftCap: $ 5,000,000
HardCap: $ 30,000,000
Token Distribution
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48.3%: sales (pre-sale and sale of tokens)
8.2%: bonus tokens for sale and sale of tokens
22%: Community Development Fund – CDF (including consultants, partners, etc.)
10%: Network Development Fund – Fund for the support of owners of major nodes (NDF)
10%: Team
1.5%: Bounty
RoadMap
2016
Initial idea to create a communication platform based on augmented realityOptimization of the project’s business conceptPresentation of idea and feedback
2017
Technical specification of the project
First major partner, 36.6 which runs the biggest pharmacy network in RussiaInvestment into the development of MVP
2018
Release mobile app for iOS and Android
Launch first campaigns with partners, 36.6 and the Atrium shopping mallRelease of the alpha version, seed the platform with content and open the doors to targeted users
2019
Port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens
Launch advertising campaigns with large pharmacy chains across Europe
Engage advertising agencies on the platform
Develop self-service module for ad agencies to build their own AR content2020
The first auction in the secondary market for the sale of advertising space inside the platform
Launch of SDK, attracting third-party developers to the platform
Expansion to new markets: China, Japan, Korea, Europe
Launch of a pilot project with a partner in the US
Meet The Amazing Team
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CONCLUSION
Augmented reality is about to radically change how we see the world around us and ARROUND is leading the race into this brave new world with the help of blockchain.
They are providing the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences. Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.

NOTE: This article is just a guide to prospective clients, investors and every person scorching for a slice of this amazing project,
You can get more information about these project with huge potential by following the link below:

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